One online commentator suggested that the 27-year-old designer who had submitted the winning name be tarred with Vegemite and forced to run naked through the streets of Sydney “as retribution for his cultural crime.” Others called the name “uStupid 1.0” and “un-Australian.
— Tamper with Vegemite and name a spin-off product “Vegemite 2.0”, and bad things will happen to you. Especially in a land where everyone is descended from criminals, like Philadelphia.