“r. Becher and Mr. Valenti, who called themselves the Ginsu Guys, wrote the commercials with the copy writer Arthur Schiff and performed in them while reaping substantial profits for their twin companies, Dial Media and Ginsu Products, based in Warwick, R.I. They sold more than three million sets of knives (priced from $9.95 to $29.95 per set), racking up more than $30 million in sales by the time Ginsu was acquired by Warren E. Buffett’s Berkshire Hathaway in 1985.”

– Barry Becher, a Creator of Ginsu Knife Commercials, Dies at 71 - NYTimes.com